About Us

A warm welcome to Jolly Red! From our base in rural Somerset, UK, we design and assemble our colourful and distinctive tapestry kits, and mail them to stitchers throughout the world.

Once you have completed your tapestry, you may like to use our popular needlework making up service to have your work turned into a useful cushion (or other item depending on the piece you’ve stitched).

We have a talented team of upholsterers who will transform your completed needlepoint into beautiful cushions and family heirlooms.

A bit of background If you’ve just discovered us, here’s a brief synopsis of how we started and of how things have progressed, over twenty-five years on – wow! That’s a long time!

Jolly Red was set up by tapestry weaver Kelly Fletcher , shortly after her graduation from the Royal College of Art, London. While at the RCA, Kelly received a needlepoint commission from Hugh Ehrman for a cushion design. This sparked a personal interest in tapestry kits and noticing the absence of modern kits in the UK market at that time Kelly set about creating a small collection of her own, under the banner of Jolly Red.

Fast forward over twenty-five years and Kelly is still creating all of Jolly Red’s designs herself. Having initially set out as a designer without any computer programmes (or even a computer), Jolly Red’s designs continue to evolve in a pencil and paper kind of a way, from sketchbooks through to graph paper and finally on to a computer so that each new design is ready to be stitched. This low tech way of working gives Jolly Red designs their slightly naive quality, and their relaxed friendly feel.

Jolly Red’s range of designs has grown from an initial six to over a hundred in 2020, and includes cushion kits, birth samplers, teacosies, starter kits and Christmas stockings.

We hope you’ll enjoy seeing our kits. If you need any advice on any aspect of our kits or services please call us on 01460 281111, message us on Jolly Red’s Facebook page, or email kelly@jollyred.co.uk.




You said it!
Kind words from happy customers

Philippa, Stroud

"Thank you so much for helping me select the backing colours...I am very pleased that you suggested this combination. I think it brings out the colours in the tapestry in the best possible way to make the cushion look terrific." - Philippa, Stroud

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