About Us

KellyWelcome to Jolly Red! From our base in rural Somerset, UK, we design and assemble our colourful and distinctive tapestry kits, and mail them to stitchers throughout the world.

We are also lucky to have a talented team of upholsterers who can transform your completed needlepoint into beautiful cushions.

If you’ve just discovered us, here’s a brief synopsis of how we started and of how we’re getting on – over twenty years later!

Jolly Red was set up by tapestry weaver Kelly Fletcher , shortly after her graduation from the Royal College of Art, London. While at the RCA, Kelly received a needlepoint commission from Hugh Ehrman for a needlepoint design. This sparked a new interest in tapestry kits and noticing the absence of modern kits in the UK market at that time Kelly set about creating a small collection of her own, under the banner of Jolly Red.

Fast forward over twenty years and Kelly is still creating all of Jolly Red’s designs herself. Having set out as a designer without any computer programmes (or even a computer!), the designs continue to evolve in a pencil and paper kind of a way, from sketchbooks through to graph paper and finally on to a computer so that each new design is ready to be stitched. This low tech way of working gives Jolly Red designs their slightly naive quality, and their relaxed friendly feel.

Jolly Red’s range of designs has grown from an initial six to over a hundred in 2016, including cushion kits, birth samplers, teacosies, starter kits and Christmas stockings.


You said it!
Kind words from happy customers

Philippa, Stroud

"Thank you so much for helping me select the backing colours...I am very pleased that you suggested this combination. I think it brings out the colours in the tapestry in the best possible way to make the cushion look terrific." - Philippa, Stroud

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